Capital Campaign
PROJECT: Develop print and web collateral for largest capital campaign in Greater Cleveland YMCA's history
- Develop positioning language
- Write copy for all print pieces including Case Statement, tri-fold and other large
pieces
- Create design theme for package to be used for print and web collateral
- Design 12-page Case Statement
- Design tri-fold brochure
- Design 2-page FAQ
- Design 12 fact sheets highlighting different aspects of the Campaign
- Design pocket folder as a wrapper for campaign collateral
- Create 29-page Campaign web site using the same design and graphic elements as a base.
Launch Campaign Web Site
Launch Case Statement
